Saturday, May 15, 2010

Peggy Suggests: Switch: How to Change When Change is Hard

Switch: How to Change Things When Change is Hard

Interested in why change is hard at every level-personal, organizational, and social? Then put this clear, engaging, and illuminating book on your must-read list.. Authors Chip and Dan Heath (Made to Stick) simply present the factors that encourage and compete with the desire for change. You'll learn how to direct your rational side, how to motivate your emotional side, and how to shape a path that supports the change you've been seeking. Case studies in the Malcolm-Gladwell style, such as Massachusett's own Don Berwick's 100,000 lives campaign and Ellen Langer's study of hotel maids light up this book that just might bring about the change you've always wanted for yourself or your organization. --PM

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